As cell phones become more and more important in everyday life many brands in the luxury market have begun creating them such as Prada and Dolce & Gabbana, Bulgari have gone into the cell phone accessory market with their recently released line of cell phone straps. The strap is detachable leaving just a cube pendant when the strap is not used. The strap is made of supple black calf leather and palladium and is available in Bulgari stores worldwide.